Wednesday | 27.04.16 | Specifications
Tips for designing your printed fabric labels & for clothing or home textile products
What to consider? if you know one ore few of the below points you can establish the rest.
You want your label to be noticeable, but not overwhelming. Try to achieve the perfect balance. You can start with any size and always expand if necessary. Knowing the size of the label determines what information you can include or the other way around you know the information and you are looking for the perfect size for it.
POSITIONING & FOLDING
You need to determine the positioning of the label. The orientation and the size will give you the idea what graphic will suits best. For example a lot of information is good to be layout on e long labels positioned on non distractive for the body place. If it is a Brand label tagged on the top back area it is good to be with folded ends. A good choice here will be an end fold label with a company logo and a title. Here you can see the types of cuts and folds we offer for your fabric label.
Remember to leave sewing margin when necessary. This is the space outside the design on the edge of the label left for sewing. It is usually min. 4 mm See more information. If you stitch is visible you can also choose the colour of the tread to be contrasting to the fabric as a part of the design decision.
The usual elements included in a fabric label are one or more of the following: Company Logo, Text, Care Icons, Illustration, Pictures. It is important to keep ratio balance between all elements and always leave a breathing space. If the information is too stiff in order to fit in the space it doesn’t appear visually good and if you choose a little bit bigger size and leave more negative space it will add professional look to it.
Another important point to keep in mind is that the complex graphics in small size don’t look appealing and sometimes small elements wouldn’t be fully visible. We recommend if you use Sans typeface to be sized min. 5pt and if you use Serif to be min. 7pt. If you have logo consisting from more colours or gradients and it has to be printed in small size, it will not look great for the eye. In this case it is good to bring the colours to minimum and the smallest element to be at least 0.5mm big. The best way to test if your graphic is big enough for print is when you see your design in 100% preview on the screen and all elements are visible for the eye. Here you can read about our required specifications for the graphic file.
This is a complex topic, but you should start with using your corporate colours. If you need to combine, it is advisable to use up to 3 colours. In this way the design wouldn’t be distractive and will be pleasant to look at. Here you can see the colour theory and how to choose colours for your project more easy. An here you can also find what do the main colours imply - link. If your design includes fully coloured background it is good to use contrasting colours on top so the information doesn’t blend in and is getting noticed. The colours on your finished design have to be displayed in CMYK or PANTONE range ready for print. See more information
FONTS / TEXT
Although you don’t have restrictions in font choice, we advice you to use sans font for small size labels and increase the tracking between the letters. Standard font to be used for the text on your labels is Ariel or Calibry. These fonts are usually installed on your system and they contain a lot of additional signs and icons that you could use. However you can use any font of your wish and here you can download trendy fonts for your design project - link
The composition of the elements is what creates the balance and determines which design is good. This is a broad topic, which is not only subjective but applies some rules. The eye is trained over a years of experience to see the perfect layout for the case. We are not going to give you a guide here but just a few tips.
1.Do not just design the graphic but the negative space as well! This means you should pay attention to the white space.
2.You should aim for the best balance between empty space - size of the graphic - and the number of graphics.
3.Don’t forget to align the text and the other elements.
4. Do not overload with information!
5.Use the rule of thirds and the golden ratio - link
The material is an important part of the design decision. The consistency of the weave adds different moods to the design. For instance, if you choose a rough textured fabric this will deliver bold urban message, if you choose a soft shiny satin this could imply feminine or luxurious statement. If you choose natural cotton this could talk for organic products and so on. If you unravel the ends of the label, this could add a modern or teen mood. Here you can see the types of materials we offer for your printed labels.